Wholesale guide · Updated
Starting a Clothing Brand in Canada: Sourcing Blanks Wholesale
Most new apparel brands start with premium blanks and their own designs, not cut-and-sew. Here is how to do it well from Canada.
Pick one hero blank
Choose one tee and one hoodie and build your first drop around them. Retail-soft tees like the BELLA + CANVAS 3001 and heavy streetwear hoodies like the Independent SS4500 are the usual starting points.
Keep runs small
With no minimums you can sample, photograph and pre-sell before you buy stock. For small runs, DTF transfers let you press designs on demand; for bigger runs, screen printing is cheapest per piece.
Work out your margin
Add up blank + decoration + packaging + shipping, then price at roughly 2–3× cost for wholesale to stores and higher for direct sales. Use the DTF price calculator to cost your prints.
Get a reseller account
Brands that buy regularly can join the reseller program for account pricing.